After author and editor finish a piece, each article published in the Atlantic is read four times by the copy desk…and again after the fact checker and story desk check it. It then goes to beta readers.
This insider story explains the process and is rich in advice:
Proof from professionals that the brain accesses text in different ways depending on format…
We alternate reading onscreen and on page because we tend to catch different things with each method—stylistic errors jump out on the screen; timeline issues or abrupt shifts in narrative are clearer on the page.
Looking for balance and readability:
Metaphors can bring vividness to image descriptions, of course, but like salt sprinkled over a finished dish, they’re best used in moderation.
The article requires a subscription to the Masthead and is found here.